The Custom Firebird was based on the 1967 Pontiac Firebird. The Pontiac counterpart of the Chevy Camaro, the '67 Firebird was another competitor in the U.S. pony car market.

Mattel's Custom Firebird was made at both the US and HK plants. US cars have a clear windshield and can be found with three interior colors: white, dark brown, and gold varying to silver-gray. HK Firebirds have a slightly "trimmer" body and can be found with brown, silver, white, red or blue interiors and a black steering wheel.

HK (red) and US (blue) Custom Firebirds.
Early-production run HK cars were painted in red and blue with a matching color interior. Most HK Firebirds have a blue-tinted windshield although the early run cars have a clear windshield. US cars came with the silver bearing wheels, while HK cars came with chrome bearing wheels. The early run HK cars often have deep dish wheels on the front axle.

Early run HK Firebirds in blue and red. Note the clear glass, front deep dish wheels and interior colors.
A rare late-run casting variation is the presence of door lines on some US Firebirds. This is likely a result of a slight modification of the die tool as a prelude to creating the 1970 Light My Firebird casting that was part of the "Spoilers" series. Most door line Firebirds have brown interiors although gold interiors are often seen in red cars. Perhaps obviously, door line Firebirds are much less common than Firebirds without door lines.

An antifreeze US Custom Firebird with door lines.
| A1 | Antifreeze - US, Dark Brown Int. |
|
| 6212 | 1968 |
| A2 | Antifreeze - US - Doorlines |
|
| 6212 | 1968 |
| A3 | Antifreeze - US, Light Brown Int. |
|
| 6212 | 1968 |
| A4 | Antifreeze - US, White Int. |
|
| 6212 | 1968 |
| B1 | Aqua - HK |
|
| 6212 | 1968 |
| B2 | Aqua - US, Dark Brown Int., Door Lines |
|
| 6212 | 1968 |
| C1 | Blue - HK, Blue Int |
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| 6212 | 1968 |
| C2 | Blue - HK, Light Brown Int |
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| 6212 | 1968 |
| C3 | Blue - HK, White Int. |
|
| 6212 | 1968 |
| C4 | Blue - US, Brown Int, Store display |
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| 6212 | 1968 |
| C5 | Blue - US, Light Brown Int |
|
| 6212 | 1968 |
| C6 | Blue - US, Dark Brown Int |
|
| 6212 | 1968 |
| C7 | Blue - US |
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| 6212 | 1968 |
| C8 | Blue - US, Dark Brown Int, Door Lines |
|
| 6212 | 1968 |
| D1 | Light Blue - US, Dark Brown Int |
|
| 6212 | 1968 |
| D2 | Light Blue - US, Dark Brown Int, Door Lines |
|
| 6212 | 1968 |
| E1 | Brown |
|
| 6212 | 1968 |
| F1 | Copper- HK, Dark Brown Int |
|
| 6212 | 1968 |
| F2 | Copper- HK, Grey Int |
|
| 6212 | 1968 |
| F3 | Copper- HK, White Int |
|
| 6212 | 1968 |
| G1 | Gold - HK, Dark Brown Int. |
|
| 6212 | 1968 |
| G2 | Gold - HK, White Int. |
|
| 6212 | 1968 |
| G3 | Gold - US, Light Brown Int. |
|
| 6212 | 1968 |
| G4 | Gold - US, White Int. |
|
| 6212 | 1968 |
| H1 | Green - US |
|
| 6212 | 1968 |
| H2 | Green - HK, White Int. |
|
| 6212 | 1968 |
| H3 | Green - US |
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| 6212 | 1968 |
| H4 | Green - US - DL |
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| 6212 | 1968 |
| H5 | Green - US, White Int. |
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| 6212 | 1968 |
| I1 | Olive - HK, Dark Brown Int |
|
| 6212 | 1968 |
| I2 | Olive - HK, Grey Int |
|
| 6212 | 1968 |
| I3 | Olive - HK, White Int |
|
| 6212 | 1968 |
| I4 | Olive - US, Dark Brown Int. |
|
| 6212 | 1968 |
| I5 | Olive - US - Doorlines |
|
| 6212 | 1968 |
| J1 | Orange - HK, Dark Brown Int. |
|
| 6212 | 1968 |
| J2 | Orange - HK, White Int. |
|
| 6212 | 1968 |
| J3 | Orange - US, Light Brown Int. |
|
| 6212 | 1968 |
| K1 | Creamy Pink - HK, Dark Brown Int. |
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| 6212 | 1968 |
| K2 | Creamy Pink - HK, Grey Int. |
|
| 6212 | 1968 |
| K3 | Creamy Pink - HK, White Int. |
|
| 6212 | 1968 |
| L1 | Purple - HK, Grey Int. |
|
| 6212 | 1968 |
| L2 | Purple - HK, White Int. |
|
| 6212 | 1968 |
| L3 | Purple - US, Dark Brown |
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| 6212 | 1968 |
| L4 | Purple - US, White Int |
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| 6212 | 1968 |
| M1 | Red - HK, Grey Int. |
|
| 6212 | 1968 |
| M2 | Red - US, Dark Brown Int. |
|
| 6212 | 1968 |
| M3 | Red - HK, White Int |
|
| 6212 | 1968 |
| M4 | Dark Red - HK, Dark Brown Int |
|
| 6212 | 1968 |
| M5 | Red - US, Dark Brown Int., Door Lines |
|
| 6212 | 1968 |
| M6 | Red - US, Light Brown Int. |
|
| 6212 | 1968 |
| M7 | Red - US, Red Int. |
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| 6212 | 1968 |
| M8 | Red - US, White Int. |
|
| 6212 | 1968 |
| N1 | Rose - US, Dark Brown Int |
|
| 6212 | 1968 |
| N2 | Rose - US, Dark Brown Int, Door lines |
|
| 6212 | 1968 |
| O1 | Yellow - US |
|
| 6212 | 1968 |
| A1 | Blue |
|
| FCM77 | 2018 |
| B1 | Blue - Original 16 set |
|
| 2018 |
| C1 | Red - Original 16 Rally Case Set |
|
| JCP66 | 2025 |
| C2 | Red - Original 16 Rally Case Set, Prototype |
P
|
| JCP66 | 2025 |
| Image | Toy # | Casting | Variation | Country | Year | Wheels | Inventory |
|---|---|---|---|---|---|---|---|
|
6212 | Custom Firebird | A1: Antifreeze - US, Dark Brown Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | A2: Antifreeze - US - Doorlines | United States | 1968 | rlb | |
|
6212 | Custom Firebird | A3: Antifreeze - US, Light Brown Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | A4: Antifreeze - US, White Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | B1: Aqua - HK | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | B2: Aqua - US, Dark Brown Int., Door Lines | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | C1: Blue - HK, Blue Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | C2: Blue - HK, Light Brown Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | C3: Blue - HK, White Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | C4: Blue - US, Brown Int, Store display | United States | 1968 | rlb | |
|
6212 | Custom Firebird | C5: Blue - US, Light Brown Int | United States | 1968 | rlb | |
|
6212 | Custom Firebird | C6: Blue - US, Dark Brown Int | United States | 1968 | rlb | |
|
6212 | Custom Firebird | C7: Blue - US | United States | 1968 | rlb | |
|
6212 | Custom Firebird | C8: Blue - US, Dark Brown Int, Door Lines | United States | 1968 | rlb | |
|
6212 | Custom Firebird | D1: Light Blue - US, Dark Brown Int | United States | 1968 | rlb | |
|
6212 | Custom Firebird | D2: Light Blue - US, Dark Brown Int, Door Lines | United States | 1968 | rlb | |
|
6212 | Custom Firebird | E1: Brown | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | F1: Copper- HK, Dark Brown Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | F2: Copper- HK, Grey Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | F3: Copper- HK, White Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | G1: Gold - HK, Dark Brown Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | G2: Gold - HK, White Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | G3: Gold - US, Light Brown Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | G4: Gold - US, White Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | H1: Green - US | United States | 1968 | rlb | |
|
6212 | Custom Firebird | H2: Green - HK, White Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | H3: Green - US | United States | 1968 | rlb | |
|
6212 | Custom Firebird | H4: Green - US - DL | United States | 1968 | rlb | |
|
6212 | Custom Firebird | H5: Green - US, White Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | I1: Olive - HK, Dark Brown Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | I2: Olive - HK, Grey Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | I3: Olive - HK, White Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | I4: Olive - US, Dark Brown Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | I5: Olive - US - Doorlines | United States | 1968 | rlb | |
|
6212 | Custom Firebird | J1: Orange - HK, Dark Brown Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | J2: Orange - HK, White Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | J3: Orange - US, Light Brown Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | K1: Creamy Pink - HK, Dark Brown Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | K2: Creamy Pink - HK, Grey Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | K3: Creamy Pink - HK, White Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | L1: Purple - HK, Grey Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | L2: Purple - HK, White Int. | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | L3: Purple - US, Dark Brown | United States | 1968 | rlb | |
|
6212 | Custom Firebird | L4: Purple - US, White Int | United States | 1968 | rlb | |
|
6212 | Custom Firebird | M1: Red - HK, Grey Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | M2: Red - US, Dark Brown Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | M3: Red - HK, White Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | M4: Dark Red - HK, Dark Brown Int | Hong Kong | 1968 | rlb | |
|
6212 | Custom Firebird | M5: Red - US, Dark Brown Int., Door Lines | United States | 1968 | rlb | |
|
6212 | Custom Firebird | M6: Red - US, Light Brown Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | M7: Red - US, Red Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | M8: Red - US, White Int. | United States | 1968 | rlb | |
|
6212 | Custom Firebird | N1: Rose - US, Dark Brown Int | United States | 1968 | rlb | |
|
6212 | Custom Firebird | N2: Rose - US, Dark Brown Int, Door lines | United States | 1968 | rlb | |
|
6212 | Custom Firebird | O1: Yellow - US | United States | 1968 | rlb | |
|
FCM77 | Custom Firebird (retool) | A1: Blue | China | 2018 | rlb | |
|
Custom Firebird (retool) | B1: Blue - Original 16 set | China | 2018 | rlb | ||
|
JCP66 | Custom Firebird (retool) | C1: Red - Original 16 Rally Case Set | China | 2025 | ncrl | |
|
JCP66 | Custom Firebird (retool) | C2: Red - Original 16 Rally Case Set, Prototype | China | 2025 | ncrl |